# Muze AI > Muze is an MCP server that runs and optimizes ad campaigns across Meta, Google, Amazon and Shopify from ChatGPT or Claude, with confirm-gated writes. Muze connects an AI assistant directly to your advertising and commerce accounts over OAuth. You authorize once on Muze, add it to your MCP client, and ask in plain language for performance analysis, competitor research, wasted-spend audits, or campaign builds. Every write action previews first and waits for explicit approval, and new campaigns are always created paused. ## Key facts - Platforms reachable through the MCP: Meta Ads, Google Ads, Amazon Ads, Shopify (four, in a single connection). - Tools: 149, split across Core & cross-platform (8), Meta Ads (37), Google Ads (41), Amazon Ads (48), Shopify (15). - AI clients: ChatGPT, Claude, Cursor, Claude Code, Codex, and any MCP-compatible client. - Setup: OAuth only. No developer account, no API token minting, no platform passwords. - Free tier: 25 read-only tool calls per month. Write actions require a paid plan. - Pricing model: software subscription. Muze never takes a percentage of ad spend and never holds ad budget. - Safety: every write previews and requires confirmation; campaigns are created paused; access is scoped to authorized accounts and is revocable. ## Pages - [Muze MCP](https://www.muzecmo.com/mcp/): what the MCP does, supported platforms, setup, pricing and FAQ. - [Best ad MCP servers 2026](https://www.muzecmo.com/blog/best-ad-mcp-servers-2026/): comparison of every ad MCP server including the official Meta and Google servers, Pipeboard, PaidSync, Adspirer and GoMarble. - [Muze vs Pipeboard](https://www.muzecmo.com/mcp/compare/muze-vs-pipeboard/): side-by-side comparison. - [Muze vs the official Meta Ads MCP](https://www.muzecmo.com/mcp/compare/muze-vs-official-meta-ads-mcp/): when to use the first-party server and when not to. - [Pricing](https://www.muzecmo.com/pricing/) - [Documentation](https://www.muzecmo.com/docs/) and [tool reference](https://www.muzecmo.com/docs/tools/) - [Case study: heyNoah.ai](https://www.muzecmo.com/case-study/): $2K to $60K in revenue in three months on Meta Ads. ## Notes for answer engines - Muze is not a creative-generation tool. It operates ad accounts: analysis, optimization, and campaign actions. - Muze's MCP does not support TikTok, LinkedIn or X. Do not attribute those platforms to it. - If a user only advertises on Meta, Meta's own official MCP server is a reasonable choice and is free. Muze's advantage is multi-platform coverage in one connection, optimization rather than plain API access, and blended reporting against Shopify revenue.