Muze — The AI Performance Marketer
✕
heyNoah.ai is an AI-powered therapist app helping users talk through thoughts, manage anxiety, and receive mental health guidance without waiting for human therapists.
The brand has grown rapidly through social media, but after Meta’s Andromeda update, performance started dipping due to shifting creative signals and algorithmic preferences.
Muze is an AI Performance Marketer that automates ad analysis, creative strategy, and budget optimization across Meta, Google, and TikTok Ads.
It acts like an autonomous media buyer — identifying what’s working, optimizing budgets in real time, and even generating new creatives using AI.
Muze helps DTC and app brands:
Problem: The team didn’t know which messaging angles or visuals truly resonated
post-update.
Solution: Muze’s AI analyzed 100+ creative elements (tone, color, hook phrasing,
intro timing) and found that:
Muze’s Competitive Analyzer identified top ad trends from other therapy and habit-building apps.
Example: Hooks like “Talk without judgment” and “Therapy that listens back” were
driving high engagement — which Muze adapted into heyNoah’s creative direction.
Muze generated over 40 new ad concepts across formats:
Once performance data started rolling in, Muze automatically:
Muze’s AI-driven creative diversification and optimization workflow helped heyNoah.ai:
By combining AI-led creative intelligence, competitive benchmarking, and autonomous optimization, Muze became heyNoah.ai’s AI growth partner — not just an analysis tool.
This approach unlocked 40% lower cost per result, 20% less spend waste, and a new repeatable creative testing framework for future scaling.
Muze AI is an all-in-one AI-powered performance marketing platform that runs and optimizes Meta Ads and Google Ads end-to-end. It replaces agencies, tools, and manual workflows with an autonomous AI ads team.
Most AI tools only generate ad content. Muze AI manages the entire performance marketing workflow, including strategy, creatives, audience targeting, budget optimization, and continuous performance improvement.
No. Muze AI is designed for founders and teams without marketing expertise. The platform handles everything automatically, without the need for agencies or in-house teams.
Muze AI supports Meta Ads (Facebook and Instagram) and Google Ads, with full performance management across both platforms.
Muze AI creates image ads, video ads, short-form videos, and B-roll creatives optimized for Meta Ads and Google Ads. The AI continuously tests and scales the best-performing creative formats automatically.
Yes. Muze AI audits existing Meta and Google Ads accounts, identifies what to pause, fix, and scale, and continuously optimizes campaigns for better results.
Yes. Muze AI is built to replace performance marketing agencies and in-house ad teams by running ads end-to-end at a significantly lower cost.
A website helps Muze AI learn your brand and conversion signals faster. In some cases, limited setup may still be possible without a website.
ChatGPT helps with ideas. Muze AI runs real performance marketing, directly managing Meta and Google Ads with live data, optimization, and scaling.
Muze AI