Your ads optimize themselves.
Muze watches every campaign 24/7 — pausing waste, scaling winners, and reallocating budget in real time. No rules to set. No dashboards to babysit.
| Campaign | Status | ROAS | Spend/Day | AI Action |
|---|---|---|---|---|
| Retargeting Lookalikes | ↑ Scaling | 4.8x | $175 | +$25 added |
| UGC Winners Pack | ↑ Scaling | 3.9x | $125 | +$50 added |
| Product Showcase | Active | 3.2x | $100 | Watching |
| Summer Flash Sale | Paused | 1.1x | $50 | Budget moved |
How auto-optimization works
Three steps. Fully automated. Running every 15 minutes — 24 hours a day, 7 days a week.
Monitor
Muze analyzes every campaign, ad set, and creative every 15 minutes — tracking ROAS, CPA, frequency, CTR, and 12 other signals.
Decide
AI evaluates whether to pause, scale, hold, or reallocate — weighing performance trends, spend velocity, and fatigue signals.
Act
Actions execute automatically: budgets shift, losers pause, winners scale — all logged with full reasoning and a complete audit trail.
Stop bleeding money on losers
Muze continuously monitors ROAS, CPA, and frequency across every active campaign. When an ad falls below your thresholds for more than a configurable window, Muze pauses it automatically — saving your budget for what works.
- Configurable thresholds per account — set your ROAS floor, max CPA, and frequency ceiling
- Smart cooldown — won't pause during the learning phase or known seasonal spikes
- Full audit trail — every pause logged with the exact reason and supporting data
Pour fuel on what's working
When a campaign is crushing it, Muze doesn't just tell you — it acts. Budget increases happen incrementally to avoid resetting the learning phase, and Muze monitors post-scale performance to confirm the increase holds.
- Incremental scaling — 20-30% budget bumps protect the learning phase
- Post-scale monitoring — auto-reverts if ROAS drops after a budget increase
- Cross-campaign awareness — won't over-concentrate budget in a single campaign
Your budget flows where it wins
Muze doesn't just pause and scale individual campaigns — it continuously rebalances your entire portfolio. Budget flows from underperformers to top performers automatically, maximizing every dollar across your account.
Live Budget Allocation — Today
The numbers speak for themselves
Measured across accounts using Muze auto-optimization for 30+ days.
Meet the agent running your ads
Muze's auto-optimization agent never sleeps — monitoring performance, pausing losers, scaling winners, and redistributing budget without you lifting a finger.
Ready to put your ads on autopilot?
Where performance-obsessed brands go to run their meta and google ads on full autopilot — no rules, no babysitting.
