Muze AIFacebook Reels · 9:16 · 1080 x 1920
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- Top14% · approx. 269 pxPlayer controls, the Reels label and the sponsored tag.
- Bottom35% · approx. 672 pxPage name, caption, the call to action button and the audio ticker. Longer captions make this band taller.
- Right rail12% · approx. 130 pxReaction, comment, share and menu buttons, stacked vertically.
- Pixelson a 1080 x 1920 canvasPercentages are the figure to build against. Pixel values are derived from them and are approximate, because the interface changes and captions wrap.
In short
The Facebook Reels safe zone is the area of a 9:16 frame left visible once Facebook draws its Reels interface. Keep essential text and logos out of roughly the top 14 percent, the bottom 35 percent and a strip of about the right 12 percent. On a 1080 by 1920 file that is approximately 269 pixels at the top, 672 pixels at the bottom and 130 pixels on the right. The bottom band carries the page name, the caption, the call to action and the audio ticker, and it gets taller as the caption gets longer. Build to the percentages and preview in the real placement.
Before you build to these numbers
Reserved interface areas move. They differ by placement, by app version, by device, and by whether the viewer has captions turned on. A longer caption makes the bottom band taller on the same day with the same file. The percentages here are deliberately conservative and are a starting point, not a final production specification. Check the platform's current official guidance before you sign off a file, and preview the ad in the real placement.
Meta documents Facebook Reels and Instagram Reels together in most of its guidance, and the safe area is commonly documented as the top 14 percent and the bottom 35 percent of the frame. The right-hand rail is quoted less consistently, so the 12 percent here is a conservative reading rather than a published figure.
Facebook Reels safe zone, in numbers
| Area | Share of frame | Approx. px | What sits there |
|---|---|---|---|
| Top | 14% | 269 | Player controls, the Reels label and the sponsored tag. |
| Bottom | 35% | 672 | Page name, caption, the call to action button and the audio ticker. Longer captions make this band taller. |
| Right rail | 12% | 130 | Reaction, comment, share and menu buttons, stacked vertically. |
| Clear area | 51% h / 88% w | 950 x 979 | Your headline, price, logo and offer. Nothing else needs to be here. |
Percentages are the figure to build against. Pixel values are calculated from them against a 1080 by 1920 canvas at 9:16, and are approximate.
Keep essential text, logos and offers inside the middle 60 percent of the frame. Nothing a platform does to its interface takes that away from you.
The same file as Instagram Reels
Facebook Reels and Instagram Reels are the same shape, carry the same categories of interface, and are bought through the same system. In practice one 9:16 master serves both. If you are producing separate files for each, you are paying twice for the same asset.
The one thing worth checking separately is the page name and profile row, because Facebook page names run longer than Instagram handles and a long name wraps the block taller. Reserve for the worst case.
What the bottom third is actually for
It is tempting to read the bottom band as space the platform stole. It is more useful to read it as space the platform is filling on your behalf. The caption, the account name and the call to action are all doing work in that band. You do not need to duplicate them in the creative.
The mistake is burning a call to action into the bottom of the video and then having Facebook draw its own directly over it. Two buttons, one of them fake, neither of them legible.
Sound off is the default
Reels can start muted, so the first three seconds have to work as pictures. That pushes teams toward large on-screen text, which pushes them toward filling the frame, which pushes them into the reserved bands. The way out is fewer words in bigger type inside the centre, not more words squeezed to the edges.
If a sentence only fits by moving it into the bottom third, cut the sentence.
The durable version of this advice
Build one Reels master for Facebook and Instagram together. The bands are near enough identical that a second file buys you nothing.
Verify against the platform before a production sign-off. The official specification is the only source that reflects the current build of the app:
Frequently asked questions
- What is the Facebook Reels safe zone?
- The central area of a 9:16 frame that Facebook's Reels interface does not cover. Keep essential content out of roughly the top 14 percent, the bottom 35 percent and the right 12 percent. On a 1080 by 1920 file that is approximately 269, 672 and 130 pixels.
- Is the Facebook Reels safe zone the same as Instagram Reels?
- Close enough to share one file. Both reserve roughly the top 14 percent, roughly the bottom 35 percent and a right-hand button rail. Build for the deeper set of bands and the master runs in both.
- What size should a Facebook Reels ad be?
- 1080 by 1920 pixels at 9:16. The ratio is stable. The reserved interface areas inside it are the part that changes.
- Why is my logo getting covered on Reels?
- Logos usually go in a corner, and on Reels three of the four corners are occupied by interface. If a logo has to be visible throughout, put it in the upper centre, below the top band and clear of the right rail.
- Where should burned-in subtitles go on Reels?
- In the central band, roughly between 55 and 80 percent of the frame height, horizontally centred and clear of the right-hand rail. The traditional bottom-of-frame position puts them directly behind the caption block.
- Does the caption length really change the safe zone?
- Yes. The caption block wraps, and every extra line raises the top of the bottom band. This is the main reason to publish safe zones as percentages with margin rather than as an exact pixel value that is only correct for a two-line caption.
Other placements
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