Muze AIA repeatable creative and optimization system for Meta Ads—built without adding a full performance-marketing department.
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heyNoah.ai helps users talk through thoughts, manage anxiety, and access mental-health guidance without waiting for a human therapist.
After Meta’s Andromeda update, performance began to dip as creative signals and algorithmic preferences shifted. The team needed more creative volume, clearer performance signals, and faster action on wasted spend.
Creative fatigue and lower click-through rates pushed costs up after the platform update.
The internal team could not produce enough new hooks, angles, and formats to test continuously.
25–30% of spend was going toward campaigns that were not producing conversions.
Muze analyzed more than 100 creative elements—including tone, color, hook phrasing, and intro timing—to identify the patterns driving performance.
Muze studied the strongest angles used by therapy and habit-building apps, then adapted the relevant patterns for heyNoah’s audience and brand.
Muze produced more than 40 concepts across static ads, short-form creator-style videos, and carousel formats so the team could test faster.
As results came in, Muze flagged fatigue risk, shifted spend toward stronger campaigns, and paused underperforming creative.
By combining creative intelligence, competitive research, generation, and optimization, Muze became the operating system behind heyNoah.ai’s paid growth—not another dashboard to check.
Muze supported the Meta Ads workflow across performance analysis, creative strategy, creative generation, and ongoing budget optimization.
The team increased creative testing volume, reduced spend on weak campaigns, and built a faster feedback loop between account performance and new creative.
Yes. Muze can analyze existing Meta and Google Ads accounts, identify what to pause, fix, and scale, and help execute approved changes.
Connect your accounts, review the first recommendations, and decide what Muze can run.