Muze AIDefinition
Reach is the number of unique people who saw your ad at least once, as distinct from impressions, which count every delivery including repeats. Reach can never exceed your addressable audience, which is why campaigns with a small audience and a large budget see frequency climb rather than reach.
What to know
Reach is deduplicated per platform, not across them. Meta reach and Google reach cannot be added together, because the same person may appear in both.
When performance decays and reach has plateaued, the audience is exhausted rather than the creative being wrong. The fix is a larger or different audience, not another round of creative edits.
Related terms
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