Where we've been.
Where we're going.
Muze ships weekly. Here's what we've built since October 2025, what we're building now, and the full vision for autonomous performance marketing.
Phase 1 — MVP Launch
We launched Muze with the core intelligence layer — a fully autonomous agent that reads Meta campaigns, understands performance, and takes action without human input. First live customers onboarded Day 1.
Full read/write access to Meta campaigns, ad sets, and ads via Graph API
24/7 autonomous pausing, scaling, and budget reallocation — no manual rules
Native Shopify app — connect store, sync products, launch ads in minutes
Product URL → Meta-ready image ads in 90 seconds using generative AI
Phase 2 — Creative Stack
We expanded from optimization-only into the full creative lifecycle — generating, analyzing, and improving ads with frame-level AI intelligence and AI-powered video production.
Full video ads — UGC-style, product showcase, and Sora/Kling powered generation
Frame-by-frame ad analysis: hook strength, engagement score, improvement suggestions
AI detects creative fatigue and generates replacements before ROAS drops
#1 Product of the Day — organic traction and brand validation
Phase 3 — Platform Expansion: Google + Dashboard
We took the autonomous optimization engine beyond Meta — to Google Search — and gave brands a unified cross-platform view of their entire performance marketing operation.
Search campaigns, keyword intelligence, and autonomous optimization for Google
Cross-platform budget control, unified analytics, and spend intelligence
Phase 4 — AI CMO + Omnichannel
The next layer of intelligence: a conversational AI CMO that can answer questions, surface insights, and plan strategy — combined with TikTok expansion for full omnichannel reach.
Conversational AI that explains campaign performance, flags opportunities, and suggests strategy
Extend automated campaign creation and optimization to TikTok's ad platform
Industry-wide benchmarks showing how your ROAS compares to peers in your vertical
Enterprise + Agency Suite
Muze for agencies — white-label capabilities, multi-brand dashboards, and the tools that let agencies run 100 brands as efficiently as 10.
One dashboard to manage unlimited client accounts with brand-level isolation
SAML/SSO, team permissions, audit logs for enterprise compliance
First-party data + AI modeling to attribute every dollar of revenue to the right creative
The Full Autonomous CMO
The end state: Muze as the complete autonomous marketing brain for every growth-stage brand — across every channel, every creative format, every market.
Meta, Google, TikTok, Pinterest — one agent running all channels in a unified loop
Set quarterly revenue goals — Muze builds and executes the entire marketing plan
ML models that forecast channel performance and pre-allocate budget before the week begins
One agent. Every channel. Zero babysitting.
The destination is a world where any brand — no matter how small — has access to the same intelligence as the world's most sophisticated marketing organizations.
Not a dashboard. Not a tool. An agent that thinks, decides, creates, and acts on your behalf across every advertising channel — while you focus on building the product people love.
In five months we went from MVP to Google, video, creative intelligence, and a business dashboard. The roadmap above is how we get to 100%.
AI
Want to follow the build?
We ship weekly. Reach out to learn more about the roadmap or request the investor deck.