Muze AI
Talk to SalesStart free trial
PlatformMuze MCPLiteResultsPricingTalk to SalesStart free trial

Glossary · Targeting

What is Geo-targeting?

Also known as Location targeting.

Definition

Geo-targeting restricts where your ads can serve, by country, region, city, postcode or a radius around a point. It also carries the setting that catches most advertisers out: by default, platforms may show ads to people merely interested in a location rather than only to people in it. Choosing presence only is the difference between advertising to your delivery area and advertising to everyone who searched for it.

What to know

Geography is also the cleanest incrementality test available to most advertisers. Holding ads out of a set of comparable regions and comparing total revenue is more honest than any platform-attributed figure.

Exclusions matter as much as inclusions. Areas you cannot ship to, cannot service, or cannot legally advertise in should be excluded explicitly rather than left to a radius that approximately covers the right place.

Related terms

Audience exclusionAudience exclusion stops your ads showing to a defined group, such as existing customers, recent purchasers, c...IncrementalityIncrementality is the share of conversions that genuinely happened because of advertising, rather than convers...DaypartingDayparting is restricting or adjusting your ads by time of day and day of week, so budget goes to the hours th...

Track this across every platform at once

Muze reads Geo-targeting and everything around it straight from your Meta, Google, Amazon and Shopify accounts, inside ChatGPT or Claude. Free to start.

See how Muze works