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Glossary · Campaign types

What is Performance Max?

Also known as PMax.

Definition

Performance Max (PMax) is Google's automated campaign type that serves across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single campaign. You supply asset groups, audience signals and a conversion goal, and Google decides placement and bidding.

What to know

Reporting is deliberately limited compared with Search campaigns, which makes diagnosing performance harder. Asset group structure and the quality of your product feed carry most of the outcome.

PMax will happily absorb branded search traffic you would have won for free. Watching branded versus non-branded performance separately is the usual way to catch that.

Related terms

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Muze reads Performance Max and everything around it straight from your Meta, Google, Amazon and Shopify accounts, inside ChatGPT or Claude. Free to start.

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